About Simon

Simon founded Infinity Partnership in 2011 and has built the firm into one of Scotland's most respected independent accountancy and corporate finance practices.

In 2026, Infinity was acquired by AMS Accountants Group, bringing together the strength of the established Infinity team and its relationships in the North-east with the wider expertise, resources and capabilities of a national firm. As Managing Director of AMS Infinity, Simon continues to lead the business and its next stage of growth.

He works closely with owner-managed businesses, entrepreneurs and investors, providing strategic advice on acquisitions, disposals, growth and succession planning.

Simon is known for combining commercial insight with a pragmatic approach, helping clients make informed decisions at every stage of their business journey.

Under Simon’s leadership, Infinity has won numerous national awards and built a reputation for proactive, relationship-driven client service – an approach that remains at the heart of AMS Infinity today.

Areas of expertise

• Corporate finance
• Acquisitions and disposals
• Mergers and restructuring
• Strategic business advice
• Growth and succession planning

Qualifications & Professional Memberships

• ACA (Associate Chartered Accountant)
• ICAS (Institute of Chartered Accountants of Scotland)
• Scottish Dealmaker of the Year (twice)
• Practice Leader of the Year (twice)

A little about Simon…

People are surprised to learn that I’m a third generation fruit merchant and continue to operate a wholesale fruit distribution business.